The
Problem
How would I approach developing new types of learning solutions for a Sales and Marketing employee audience?
The
Outcomes
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Understand my approach to assessing learner needs.
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Understand my approach to developing new solutions based on objectives.
Knowing the Audience
Who are
the learners
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Sales and Marketing Group
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Adult learners with diverse backgrounds and needs
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Globally dispersed
What are
their needs
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Comfortable with audio enabled PowerPoint and 1 hour webcasts.
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Where is the gap? Where are their needs not being met by the tools in use?
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Asynchronous or synchronous?
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Mobile friendly or desktop based?
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How to maintain engagement?
Developing Solutions
Identifying
objectives
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Working with subject matter experts, determine what the learners will need to be able to know or do by the end of the segment.
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What do they already know? Activate this prior knowledge in new segment.
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Does the content lend itself to a certain tool? Is the payout work the risk?
Mobile and micro
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Stay current with trends in elearning and instructional design; what is the bleeding edge doing?
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Address the gap in the current learning systems with new tools.
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Maintain engagement with multiple modalities per segment.
- Examples of learning segments I've created
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Solutions to continue exploring:
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Articulate/Captivate
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Camtasia
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Microlearning
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Evaluating New Solutions
Was it
effective
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Critical to growth and improvement of courses.
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Were the learners satisfied with their experience?
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Is feedback built into the segment or will it need to be provided manually?
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Did learners reach the original outcome?
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Does the newly acquired knowledge apply to their work?
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Gather and analyze data to determine if the options used met the learners needs and expectations.
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Apply data results to the next iteration of the learning segment.
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In
Summary
Developing new types of learning solutions is about taking calculated risks based on best practices and effective evaluation.